sokuyouhin was sparked by a conversation in 2011 about spending more time trying to find cute clothes on game day than any other time of the week. After searching unsuccessfully for cute spirit apparel, sokuyouhin was formed, with an initial licensing agreement with Oklahoma State University (Go Pokes!). We now provide on trend, boutique style apparel for universities across the south and enjoy partnerships with boutiques from Lubbock to Tallahassee and many places in between. We believe firmly that you don't have to give up your style to cheer your team to victory.
"Win or Lose... Look Good"
Steph Meza - Marketing Director